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Word Limitations
The competition details will
usually ask you to complete the slogan in no more than a
specified number of words. You should adhere to this
rigidly, and be very careful when it comes to using
apostrophies. Basic grammar skills apply get out those
English exercise books. "Don't" is shorthand for "Do not" and
therefore is two words, while "Can't" substitutes "Cannot" and
is therefore one word. "It" is different. Used as a pronoun as
in "Its flavour is wonderful", then "Its" is one word.
However, "It's" is two words, when it is an abbreviation for
"It is" as in "It's a pleasure to drive." Clear? Of course the
judges may have forgotten all their "O" level English, but
don't risk it unless you have a second back-up entry. A little
refinement to your slogan within legal limits usually produces
a better product, justifying the extra time.
lmproving Your
Chances
If possible it is a good idea to make more than
one entry, but do not sacrifice quality for quantity. It is
best to enter two carefully selected which express different
styles e.g. humorous and sincere. If you are submitting
multiple entries however, do be sure to check the terms and
conditions, some of which state only one entry per household.
In these cases friends and relatives are often willing to help
out, at a price! Make sure you have supplied the correct
qualifier, answered any questions and completed your slogan in
the correct number of words. Buy yourself a decent pen, write
clearly and don’t make mistakes. Entries which do not follow
these simple rules will be disqualified. Finally, remember
the more obscure the competition, the fewer the entrants.
Buying that packet iguana eye drops might be a good investment
after all!
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